Why do you play?

Someone posted this question on one of the forums I frequent, and it got me thinking. The general consensus was that everyone plays for either the story, or to get to the endgame stuff. But I don't play for either of those reasons.

I play for my friends. I level up my jobs so that I can be helpful some day. All I ever want to do in this game is help people, and spend time with my friends. I bet I'm not the only one.